We are looking for an Area Director of Sales to join our Roanoke hotel teams! The Area Director of Sales is responsible for overseeing and driving sales performance across multiple properties; Springhill Suites by Marriott Roanoke and Hampton Inn & Suites Roanoke - Downtown. This leadership role includes developing strategic plans, managing a team of sales managers and sales coordinators, and ensuring that revenue targets are achieved or exceeded. The Area Director of Sales plays a key role in business development, client relationship management, and market expansion.

About Us

At Hospitality America, winner of Top Workplaces USA, we provide hospitality management services across all aspects of hotel management and operations through a principled approach that is guided by our values. What we call P.E.A.C.H. 

PASSIONATE – Passionate with the spirit to serve. 

EXCELLENCE – Committed to excellence that inspires results. 

ADAPTABLE – Adjust, adapt, and overcome. 

COMMUNITY – Creators of a collaborative community invested in growth. 

HUMBLE – Humble, trustworthy, and transparent.

They guide how we work, who we work with, and how we achieve success for our partners and our internal community. Our people are the core to our success; therefore, we invest in employee training and development to ensure our communities and team members can thrive.

Key Responsibilities:

· Develop and execute comprehensive sales strategies to achieve revenue goals across assigned portfolio.

· Lead, coach, and mentor a team of sales managers to high performance.

· Analyze market trends, customer needs, and competitor activity to identify growth opportunities.

· Build and maintain strong relationships with key clients, stakeholders, and industry partners.

· Collaborate with marketing and operations teams to align sales initiatives with broader business goals.

· Prepare and present sales forecasts, performance reports, and strategic plans to senior leadership.

· Ensure consistent execution of the company’s sales processes, tools, and policies.

· Recruit, train, and retain top sales talent across the area including conducting weekly one-on-ones.

· Conduct ongoing performance development and Career Development Plans.

· Conduct annual reviews for all direct reports.

· Attend industry events, conferences, and networking opportunities to enhance visibility and business development.

· Produce your hotels Annual Multi-Year Commercial Strategy Plan, in partnership with property leaders and regional support

· Connect the performance needs for the hotels with the solutions designed by the brand in each key segment your hotel serves

· Directly accountable for setting the strategy and delivery of your hotels’ revenues including group rooms, banquets, business transient and leisure transient

· Support hotel B2B marketing, digital marketing, social media, public relations, and communications activities. Guide the e-Commerce teams to ensure online hotel content is accurate and effective

· Develop and execute departmental expense budget and forecasts

· Lead weekly, monthly, and quarterly Commercial Strategy Calls for hotels. Convert the outcome of the optimization process into actionable business strategies and articulate those strategies

· Own performance and commercial activity reporting for your complex (i.e., performance status communication, Delphi processes and response plans)

· Build strong relationships with CVB (Convention Visitor s Bureau), community influencers and 3rd party travel partners

· High-level of engagement with customers from all sales segments

· Support of team’s high impact site visits, pre-convention meetings and client events

· Support of sales managers sales travel into feeder markets

· Facilitate and lead in a culture that is aligned with Hospitality America’s core values, DEI (Diversity, Equity, and Inclusion) and ESG (Environmental, Sustainability, and Governance) enterprise goals

WHY SpringHill Suites Roanoke and Hampton Inn Roanoke Downtown: 

• Competitive Salary: We believe in recognizing and rewarding our team members for their hard work. 

• Exciting and Fun Work Environment: Nobody wants to work in a dull and boring environment, join a team that believes you should enjoy coming to work every day! 

• Top Notch Training and Growth Opportunities: We will make sure you have what you need to excel in your career! 

• Medical, Dental, and Vision coverage.

• Paid time off. 

• 401k Retirement Plan.

EDUCATION AND EXPERIENCE

· 3-5 years of hotel sales experience or equivalent industry experience or equivalent combination of education and work experience. Knowledge of Hilton & Marriott systems and Delphi a plus.

· Multi-Property Sales Leadership experience a plus

· Exceptional verbal and written communication skills.

· Ability to cultivate a productive team that embodies PEACH.

· Ability to work in a fast-paced, high-pressure environment where priorities are constantly changing.

· Ability to work overtime and/or irregular hours.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

· Must be able to stand for prolonged periods of time.

· Must be able to lift up to 15 pounds.

· Must be able to navigate various departments of the organization’s physical premises.

AFFIRMATIVE ACTION/EEO STATEMENT:

Hospitality America, LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

ADDITIONAL INFORMATION:

This job description in no way states or implies that these are the only duties to be performed by the employee filling this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by management. Management has the right to add to, revise, or delete information in this job description. Reasonable accommodation will be made to enable qualified individuals with disabilities to perform this position's essential functions.

This document does not create an employment contract, implied or otherwise, other than an “at will” employment relationship.